Game Spotlight: Max Payne 3

Here's the trailer to the next installment in the highly awaited Max Payne franchise. The first two games were rather excellent and with the recent track record of Rockstar, I am expecting the coming game to be nothing short of spectacular.
On the other hand the trailer seems different from what I had in mind for the future of the series, bleak settings an all are Max Payne's style but a bald Payne that seems rather extreme... :)